Luxury group, Kering wanted their Paris HQ to be a showcase space, positioning themselves at the forefront of e-commerce and propelling the business into the future.

Luxury group Kering, partnered with Unispace to transform its Paris headquarters. Situated in a historic listed building set over six floors, the collaboration aimed to align the office space with Kering’s modern and sustainable luxury values, represented by iconic brands including Gucci, Saint Laurent, and Balenciaga.

Delivered in four months, the end-to-end solution included the initial workplace strategy and design, through to the final construction. The primary objective was to create a showcase space that reflected Kering’s industry-leading position in e-commerce. To achieve this, the headquarters housing the digital and IT teams, focused on providing a modern and progressive environment. By combining flexible spaces and promoting collaboration, the design aimed to enhance employee satisfaction and productivity. For example, the Agora space, designed for versatility, accommodates events ranging from press gatherings and presentations to town hall meetings and yoga classes.

Clear communication and collaboration were crucial throughout the project. OpenSpace video technology facilitated progress updates, weekly meetings, and comprehensive reporting. This streamlined approach proved especially valuable during the pandemic when travel restrictions made on-site visits challenging.

Despite being a luxury group, Kering wanted to be disruptive with the design of their space, incorporating modern urban materials such as concrete, wood, metal, and raw elements. The space exudes understated yet timeless luxury, with additional elements like swing desks and flea market lamps adding a youthful and start-up ambiance.

The transformed headquarters embodies Kering’s overall brand identity while providing a dynamic and inspiring space for colleagues, clients, and visitors. With a focus on sustainability, innovation and collaboration, the workplace reflects Kering’s commitment to modern luxury and sets a new standard in the industry.

Project: Kering
Location: Paris, France
Design Studio: Unispace
Photo Credit: Yann Evano

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