Establishing its first office in Thailand, ride-hailing service provider GoBike Asia needed to cater to a fast expanding team. They opted to work with DB&B to establish a new office that’ll seal their growing presence in the country as well as providing for potential growth in the near future. This new office had to express their brand aspirations and underline the company’s vision.
GoBike Asia is an innovative transport service provider and is committed to improving the quality of life in the bustling city of Bangkok, Thailand. DB&B was engaged to introduce a refreshing new look that clearly reflects their brand. With the aim to seal their brand in Thailand, the new office had to offer a strong brand disposition and work environment that appeals to the younger generation.
GoBike Asia is an innovative transport service provider and is committed to improving the quality of life in the bustling city of Bangkok, Thailand. DB&B was engaged to introduce a refreshing new look that clearly reflects their brand. With the aim to seal their brand in Thailand, the new office had to offer a strong brand disposition and work environment that appeals to the younger generation.
Branding the Office
Being a recent start-up, it is extremely crucial to seal the brand standing. To support the Client’s vision and mission, the design follows the brand personality closely. Using the company’s youthful orange as the anchor colour, the design concept easily infuses the new office with an energetic and compelling spirit. The design elements and details such as the carpet pattern choice, representing a road, and the ceiling design of wheels, juxtapose the Client’s nature of business. The final design aims to support the Client in having a head start to mark their presence in Thailand.
Project: GoBike, Thailand
Design Studio: DB&B
Photo Credit: DB&B
Website: dbb.com
