Embark on a journey of innovation and sustainability at BlueSG’s travel-themed office, where employees are empowered to create, collaborate, and drive change for a greener tomorrow.
In a world where the traditional office landscape is undergoing a remarkable transformation, BlueSG, the trailblazing provider of electric car-sharing services in Singapore, stands out for its innovative approach to redefining the work environment. Step into BlueSG’s Great Escape — where the office is more than just a workplace; it is a journey into the world of joy, adventure, and sustainable innovation.
UNVEILING THE ADVENTURE: TRAVEL ICONOGRAPHY
Walking into the new office, the first thing that strikes you is the immersive experience the space provides. Built around travel iconography inspired by the sense of freedom one gets from an open road, the office is designed to resemble a journey itself, with different zones mirroring various phases of travel. From reception to breakout areas, each section is thoughtfully curated to remind employees of the exciting possibilities that come with exploration.
CHAMPIONING INNOVATION: A CUTTING-EDGE WORKSPACE
BlueSG’s dedication to innovation goes far beyond its electric car-sharing service, shaping every facet of its office environment. The office is a testament to the brand’s commitment to fostering creativity and embracing innovation.
The facility also serves as an innovation hub, where employees are encouraged to think outside the box and pioneer novel solutions. The office’s design incorporates dynamic lighting and interactive digital displays, creating an immersive and futuristic atmosphere that fuels creative thinking.
FOSTERING CREATIVITY AND COLLABORATION: SPACES THAT INSPIRE
The layout of the BlueSG office reflects a deep understanding of modern work dynamics. The workspace is segmented into social spaces, focus areas, collaborative zones, and support facilities. Each zone is meticulously designed to cater to different aspects of work, encouraging employees to explore and engage.
Collaborative spaces are vibrant and open, encouraging brainstorming and idea exchange. Focus spaces provide tranquility for deep work, while social areas are designed to foster casual interactions and team bonding. Every corner of the office is an invitation to connect, communicate, and create.
ADDING PERSONALITY: A VIBRANT AND REFRESHING EXPERIENCE
Themed meeting rooms, a rainbow of colours and fun graphic signs help staff to engage through personalized spaces that banish workplace monotony and enhances team spirits. Eye-catching decorations include neon signs declaring “Life’s a Journey”, and a BlueSG car creatively halved and placed against a graphic backdrop of the city skyline, making for fun photo opportunities that add to the office’s vibrant character.
Space planning is focused on creating a fluid circulation in the 4-storey building, energizing with maximised views and natural light entering the office, despite the dense seating plan. This thoughtful approach ensures that the office environment remains lively, dynamic, and conducive to creative thinking and collaboration.
DRIVING CHANGE: BLUESG’S MISSION BEYOND MOBILITY
BlueSG’s innovative car-sharing service provides Singaporeans with an efficient, flexible, and environmentally friendly mobility solution, marking a significant step forward in sustainable urban transport. Beyond transportation, the new office space embodies the firm’s holistic approach to shaping a better future. In a world where work and life blend, BlueSG’s office inspires, fosters collaboration, and fuels creativity. By empowering employees to innovate, it also steers the course toward a more sustainable and connected future.
So, as you “Start your engines” and embark on your journey through BlueSG’s office, remember this is more than a workplace; it’s a destination where ideas take flight, collaborations flourish, and a greener tomorrow is crafted, one innovative stride at a time.
Project: BlueSG
Size: 10,609 sqft
Location: Singapore
Design Studio: Conexus Studio
Photo Credit: Kelvin Cuff
Website: conexus.sg
